Cool Cosmetic Co.
Cool Cosmetic Co. Brand
Cool Cosmetic Co. is a quirky cosmetic branded targeted towards teenage girls. Customers can expect a product that is tailored to their needs, with an empowering and bold look and feel. Cool intends to shatter the boring and clean look of most cosmetics in order to make the process of taking care of your skin more enjoyable and exciting.
To make the brand relatable to the audience the illustration style is design to look like the doodles you might find in a teenagers school notes; organic and rough around the edges. The playful colors are meant to hinge on the of-the-moment popularity of "millennial pink" and "hyperlink blue". The brand features candid photography and brash and unapologetic language.