Challenge We’ve all know /those/conferences: long, expensive talkfests featuring a rotating cast of celebs from the paid speaker circuits. Seattle Interactive Conference is decidedly not that, featuring a radically diverse mix of speakers, panels, and workshops that tell stories from the frontlines of the creative, marketing, and technology industries. But how do you convince people that SIC is a truly different type of conference?
Approach Create an inclusive rallying cry for creativity and innovation that showcases the unique faces and voices of Seattle’s premiere un-conference.
Role Art director & designer
Disciplines Branding, Advertising, Motion
Tools InDesign, Illustrator, Photoshop
Collaborators Shena Bannick, Nathan Young
A colorful pallet designed to indicate diversity of attendees
In addition to colors we created a system of patterns that are symbolic of the attendees industry.